01
Butter blonde
Autumn ’26 — vanilla, soft gold, muted champagne. Never yellow, never brassy.
Hair atelier · Notting Hill, London
Hair, authored.
Sergii Zyma — multi-award-winning stylist and member of Intercoiffure Mondial. Twenty years of cuts, colour and transformations, now at 14 Portland Road.
Restyle me
20+ years behind the chair
5salons founded; London is the fifth
58K follow @sergii_zima
IMIntercoiffure Mondial member
The artist
Every strand is a brushstroke.
Sergii reads a face before he picks up the scissors: bone structure, texture, the way you move and the way you live. Then he builds hair that keeps its shape on day thirty, not just in the salon mirror.
He has represented the art of hairdressing on the European and world stage, won competitions across it, and opened five salons. ZIMA in London is where all of it meets — a red-walled atelier on Portland Road with a team he trained himself.
- 01Face-shape cut — designed for your bones, not a trend
- 02Colour that grows out beautifully — no harsh regrowth line
- 03Hair health first — he will say no to length that isn’t worth it
Signature looks
Recent work, straight from the chair.
Tap a colour to try it on your own photo.
02
Truffle brunette
Chocolate-hazelnut depth with movement around the face.
03
Whiskey copper
Amber and cinnamon — this season’s red, photographed at our door.
04
Notting Hill autumn
Soft blonde volume by Valentin for @katia.crypto.
05
On set with Olya Polyakova
Hair for the music-video shoot — London, on location.
06
Quality over length
Fewer centimetres, more shine — why healthy ends win.
07
Cherry, polished
London-autumn manicure: posh and slightly above it all.
More every week
@sergii_zima @zima.style.londonThe mirror
See the colour before the chair.
Upload a selfie or use your camera. The mirror finds your hair and recolours only the hair — strand by strand, with your own highlights kept.
Your photo never leaves your phone. Nothing is uploaded.
or try on
Choose a model or upload a selfie
Finding your hair…
Butter blondeTotal blonde or signature light colouring
Book this colour
From the chair
Three myths Sergii hears every week.
Myth
“Wash every day — that’s what keeps it fresh.”
Tap for the truthTruth
Daily washing can strip the scalp, and it often answers with more oil. Most hair looks better on a calmer rhythm with the right shampoo — ask us which one suits your scalp.
Myth
“Longer is always more beautiful.”
Tap for the truthTruth
Thin, split ends make all of your hair look tired. Taking off the damaged centimetres gives a heavier, shinier line — quality reads as luxury, length doesn’t.
Myth
“If colour fades fast, the dye was bad.”
Tap for the truthTruth
A lot of fading happens at home: very hot water, heat without protection and harsh shampoo in the first days. Colour is half salon, half aftercare — we send you home with both.
ZIMA Education
Learn the cut from the chair.
Every stylist at ZIMA was trained by Sergii. Now the same method is open to hairdressers who want to work at his level.
- One-to-one mentoringA day beside Sergii in the salon: consultation, face-shape cutting, finishing.
- Colour masterclassContouring, butter blonde, his signature placement — on real models.
- On-set & editorial hairHow hair is built for shoots and music videos, and how it survives the camera.
The team
Trained by Sergii, chosen by clients.
In their words
“Like I’ve just stepped out of a photoshoot.”
Hands down the most creative salon I’ve been to. Every time I leave with my hair healthy and styled like I’ve just stepped out of a celebrity photoshoot.
Iana Odyntsova
I went for total blonde and a whole head of extensions. Sergii did an amazing job, super fast and exactly what I wanted. I will only go to Sergii now.
Claudia Cussens
He changed my haircut and colour. The only stylist in my life I trust completely — and that trust is justified.
Natalia Kovalova
Sergii created an incredible hairstyle for my wedding that enchanted all the guests.
Anna P.
My face found its true symmetry, and the hairstyle became a distinctive element of my look.
Maxim I.
Yana worked a small miracle on my brows. And the jasmine tea and fortune cookies — another reason to come back.
Nataliia (translated from Ukrainian)
Visit the atelier
14 Portland Road, London W11 4LA.
The corner salon with the red walls and the flowers outside — between Holland Park and Notting Hill.